Warranty Advertising Compliance Checklist

Please complete each section of the checklist and check off the task you’ve completed.

General Compliance

• Ensure all statements regarding warranty coverage are truthful and can be substantiated.

• Avoid misleading or vague claims about warranty terms.

• Clearly state the duration and scope of the warranty.

• Specify any conditions or limitations.

• Ensure all advertising claims are consistent with the actual written warranty provided with the product.

Legal Requirements

• Adhere to all applicable laws and regulations concerning warranty advertising in the jurisdiction where the advertisement is published.

• Comply with the requirements of the Magnuson-Moss Warranty Act, including the disclosure of certain warranty terms and availability of warranty documentation before purchase.

Transparency

• Clearly disclose any costs that may be incurred by the customer under the warranty

• Identify the party responsible for providing the warranty.

Comparative Advertising

• Ensure that any comparative advertising related to warranties is fair and not misleading.

• Compare similar aspects of warranties.

Online and Digital Media Compliance

• Ensure warranty information is easily accessible and readable in digital advertisements.

• Include links or directions to full warranty details where space is limited.

• Ensure any warranty claims made on social media platforms are compliant with this checklist.

Review and Approval

• Establish an internal review process for warranty advertising to ensure compliance.

• Involve legal counsel as necessary.

• Maintain records of all warranty advertisements and relevant approvals.

Training and Education

• Provide regular training for staff involved in creating and publishing warranty advertisements to ensure awareness of compliance requirements.

Periodic Review

• Regularly review and update the checklist to reflect changes in laws and industry practices.

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