Free Direct Mail Compliance Advertising Checklist

1. Content Accuracy:

• Verify all information for factual accuracy.

• Ensure claims are substantiated with evidence.

• Cross-check dates, prices, and offer details.

2. Legal Compliance:

• Ensure compliance with national and local advertising laws.

• Review for compliance with industry-specific regulations.

• Confirm adherence to data protection and privacy laws.

3. Target Audience:

• Confirm the target audience is appropriate for the product/service.

• Ensure content is suitable for the demographic (e.g., age-appropriate).

4. Brand Guidelines:

• Check adherence to company’s brand voice and visual standards.

• Ensure the correct logo and trademark usage.

5. Offer Clarity:

• Ensure that the terms and conditions of offers are clear and conspicuous.

• Provide clear instructions on how to avail offers.

6. Non-Discriminatory Content:

• Review content for cultural sensitivity and inclusivity.

• Ensure there are no discriminatory or offensive materials.

7. Intellectual Property:

• Verify permissions for any third-party intellectual property used.

• Ensure no copyright or trademark infringements.

8. Contact Information:

• Include accurate contact details for customer inquiries.

• Provide a clear opt-out mechanism for recipients

9. Disclaimers and Disclosures:

• Include necessary legal disclaimers.

• Ensure disclosures are clear and comply with legal requirements.

10. Environmental Compliance:

• Verify environmentally friendly practices in material and distribution.

• Confirm compliance with green advertising standards.

11. Postage and Distribution:

• Ensure compliance with postal service regulations.

• Confirm correct categorization and postage for mail type.

12. Review and Approval:

• Obtain final approval from the Compliance Department.

• Document all approvals and decisions for record-keeping.

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