Prepared By: [Your Name] | Date: [Month Day, Year] |
Confirm that all claims in the ad are truthful and can be substantiated with evidence.
Ensure that the ad does not contain any elements that could mislead or deceive the consumer.
Verify that all descriptions of products or services are accurate, clear, and unambiguous.
Check for adherence to FTC guidelines and other national or international advertising laws.
Ensure that all content, including images and music, respects intellectual property rights.
Confirm that the ad complies with data protection and privacy regulations, especially when collecting consumer data.
Verify that the content is appropriate for the age group of the target audience.
Include necessary warnings or disclaimers if the ad contains sensitive content.
Ensure that the ad does not contain any discriminatory language or imagery.
Ensure that the content is culturally respectful and does not perpetuate stereotypes or offensive portrayals.
Maintain ethical standards of honesty and integrity in all advertising messages.
Verify that the ad supports positive social values and does not undermine societal norms.
Clearly disclose any sponsorships, endorsements, or paid partnerships in the ad.
Make sure all terms, conditions, or disclaimers are visible and easy to understand.
Ensure that the ad is clearly identified as promotional content.
Verify compliance with online advertising standards, especially regarding the use of cookies and tracking technologies.
Ensure that digital content is accessible to individuals with various disabilities.
Adhere to the advertising rules specific to each digital platform (e.g., Facebook, Instagram, Google).
Conduct a comprehensive internal review of the ad content for compliance.
Obtain final approval from your legal department or designated compliance officer.
Keep detailed records of all compliance checks and approvals for future reference.
Regularly monitor the ad post-launch to ensure continued compliance.
Stay informed about changes in advertising laws and standards.
Be prepared to modify the ad in response to consumer feedback or regulatory advice.
Templates
Templates