Free Sponsorship Disclosure Advertising Checklist Template

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Free Sponsorship Disclosure Advertising Checklist Template

Sponsorship Disclosure Advertising Checklist

Follow each step carefully and tick off the box when you’re done with a task.

1. Sponsorship Identification

  • Clearly identify the sponsor of the advertisement.

  • Ensure the sponsor's name is prominently displayed.

2. Nature of Sponsorship

  • Describe the nature of the sponsorship.

  • Include details of any compensation or consideration received.

3. Content Control

  • Disclose the level of control the sponsor has over the content.

  • Specify if the content is independently created or if the sponsor had editorial input.

4. Sponsor's Relationship Disclosure

  • State the relationship between the sponsor and the advertised product or service.

  • If the sponsor is directly involved in the production or distribution of the product/service, disclose this information.

5. Sponsorship Purpose

  • Clarify the intended purpose of the sponsorship.

  • If applicable, mention any charitable or social causes associated with the sponsorship.

6. Duration of Sponsorship

  • State the duration of the sponsorship agreement.

  • Mention if the sponsorship is a one-time event or part of a longer campaign.

7. Compliance with Laws and Regulations

  • Ensure the advertisement complies with local, state, and federal laws regarding sponsorships.

  • Verify adherence to industry-specific regulations and guidelines.

8. Transparency and Honesty

  • Commit to transparency and honesty in all sponsorship disclosures.

  • Avoid misleading or ambiguous statements regarding the sponsorship.

9. Digital and Social Media Considerations

  • For digital and social media advertisements, follow platform-specific guidelines for sponsorship disclosure.

  • Use clear and unambiguous language suitable for the platform's audience.

10. Review and Approval

  • Establish a process for review and approval of sponsorship disclosures.

  • Assign responsibility to a designated individual or team for ensuring compliance.

11. Training and Awareness

  • Provide training for staff involved in creating and disseminating sponsored content.

  • Raise awareness about the importance of ethical sponsorship disclosure.

12. Record Keeping

  • Maintain records of sponsorship agreements and disclosures.

  • Ensure easy access to these records for auditing and compliance purposes.

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