Social Media Weekly Report
Social Media Weekly Report
Company: [Your Company Name]
Prepared by: [Your Name]
Report Period: [Date]
I. Executive Summary
This week has been focused on improving engagement and expanding our audience on various social media platforms. Our primary goal was to increase follower count and enhance post interactions.
Overview
-
Increased overall engagement across platforms by 15%.
-
Received positive feedback from recent campaigns.
-
Collaborated with influencers to boost reach.
II. Key Metrics
Follower Growth
|
Platform |
Starting Followers |
Ending Followers |
Growth |
|---|---|---|---|
|
|
10,000 |
10,800 |
8% |
|
|
15,000 |
16,500 |
10% |
|
|
8,000 |
8,400 |
5% |
Engagement Rates
-
Facebook: 12%
-
Instagram: 18%
-
Twitter: 7%
III. Content Performance
Top Performing Posts
-
Instagram: "New Product Launch" - 5,000 likes, 200 comments
-
Facebook: "Customer Testimonial" - 3,200 likes, 150 shares
-
Twitter: "Behind the Scenes" - 1,000 retweets, 500 likes
Content Insights
Our audience responded well to authentic content and behind-the-scenes looks at our company. Posts featuring user-generated content also performed exceptionally well.
IV. Campaign Insights
Ongoing Campaigns
-
Summer Sale Campaign
-
Influencer Collaboration Campaign
Results
Both campaigns are driving significant traffic to our website and have resulted in a 20% increase in conversions over the past week.
V. Next Steps
Action Items for Next Week
-
Launch the Fall Product Campaign.
-
Increase focus on LinkedIn for B2B engagement.
-
Schedule a content calendar meeting.
