Committee Meeting Report
Committee Meeting Report
I. Meeting Overview
Committee Name: Marketing Strategy Committee
Meeting Date: 2050-05-25
Time: 10:00 AM - 12:00 PM
Location: Conference Room A, [Your Company Address]
Attendees:
-
Alice Johnson, Marketing Director
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Bob Thompson, Senior Marketing Manager
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Charlie Brown, Marketing Analyst
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Emily Davis, Creative Director
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Frank Wilson, Social Media Manager
II. Agenda Items
A. Approval of Previous Minutes
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Minutes of the last meeting were approved unanimously.
B. Marketing Campaign Review
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Reviewed performance metrics of the recent digital marketing campaign, focusing on engagement rates across different platforms.
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Decision: Allocate additional budget for targeted social media ads on Facebook and Instagram to capitalize on successful engagement metrics.
C. New Product Launch
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Discussed launch strategy for the upcoming product release, "Project X".
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Presentation: Emily Davis presented creative concepts and branding strategies for Project X launch.
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Decision: Unanimous approval of the proposed creative direction and launch timeline.
D. Market Research Insights
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Charlie Brown presented findings from recent market research on consumer preferences in our target demographic.
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Discussion: Identified key trends and potential opportunities for product innovation based on consumer feedback.
III. Action Items
|
Task |
Responsible Party |
Deadline |
|---|---|---|
|
Finalize budget allocation for social media ads |
Alice Johnson |
2050-06-01 |
|
Refine creative assets for Project X launch |
Emily Davis |
2050-06-10 |
|
Conduct follow-up survey on consumer preferences |
Charlie Brown |
2050-07-01 |
|
Draft press release for Project X launch announcement |
Bob Thompson |
2050-06-15 |
|
Coordinate with external influencers for Project X promotion |
Frank Wilson |
2050-06-20 |
IV. Next Meeting
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Date: 2050-06-30
-
Agenda: Finalize marketing strategy for Project X launch and discuss Q3 campaign initiatives.
Prepared by:
[Your Name]
Executive Assistant
