Committee Meeting Report

I. Meeting Overview

Committee Name: Marketing Strategy Committee
Meeting Date: 2050-05-25
Time: 10:00 AM - 12:00 PM
Location: Conference Room A, [Your Company Address]

Attendees:

• Alice Johnson, Marketing Director

• Bob Thompson, Senior Marketing Manager

• Charlie Brown, Marketing Analyst

• Emily Davis, Creative Director

• Frank Wilson, Social Media Manager
  

II. Agenda Items

A. Approval of Previous Minutes

• Minutes of the last meeting were approved unanimously.

B. Marketing Campaign Review

• Reviewed performance metrics of the recent digital marketing campaign, focusing on engagement rates across different platforms.

• Decision: Allocate additional budget for targeted social media ads on Facebook and Instagram to capitalize on successful engagement metrics.

C. New Product Launch

• Discussed launch strategy for the upcoming product release, "Project X".

• Presentation: Emily Davis presented creative concepts and branding strategies for Project X launch.
  

• Decision: Unanimous approval of the proposed creative direction and launch timeline.

D. Market Research Insights

• Charlie Brown presented findings from recent market research on consumer preferences in our target demographic.

• Discussion: Identified key trends and potential opportunities for product innovation based on consumer feedback.

III. Action Items

Task	Responsible Party	Deadline
Finalize budget allocation for social media ads	Alice Johnson	2050-06-01
Refine creative assets for Project X launch	Emily Davis	2050-06-10
Conduct follow-up survey on consumer preferences	Charlie Brown	2050-07-01
Draft press release for Project X launch announcement	Bob Thompson	2050-06-15
Coordinate with external influencers for Project X promotion	Frank Wilson	2050-06-20

IV. Next Meeting

• Date: 2050-06-30
  

• Agenda: Finalize marketing strategy for Project X launch and discuss Q3 campaign initiatives.

Prepared by:

[Your Name]
Executive Assistant

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