Digital Marketing SEO Audit Checklist

Please use this checklist to assess your website's SEO performance and identify areas for improvement.

Website Performance

• Page loading speed

• Mobile responsiveness

• Site uptime monitoring

Technical SEO

• HTTPS implementation

• XML sitemap submission

• Robots.txt configuration

• Canonical tags

• Broken links

On-Page SEO

• Keyword optimization (titles, headers)

• Image alt text

• Content quality

• Internal linking

• URL structure

Content Analysis

• Originality and relevance

• Content length

• User engagement metrics

Off-Page SEO

• Backlink profile

• Social media presence

• Brand reputation management

Analytics and Reporting

• Google Analytics setup

• Traffic source analysis

• Conversion tracking

Competitor Analysis

• Identify top competitors

• Analyze keywords and backlinks

Local SEO (if applicable)

• Google My Business optimization

• Local citations and reviews

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