Digital Marketing Brand Audit Checklist

Use this checklist to assess your brand’s digital presence and identify areas for improvement in your marketing strategy.

Website Analysis

• Check website design and user experience

• Evaluate site speed and mobile responsiveness

• Review content quality and SEO practices

Social Media Assessment

• Analyze branding consistency across profiles

• Review engagement metrics (likes, shares, comments)

• Assess content strategy and posting frequency

SEO Performance

• Evaluate keyword rankings and organic traffic

• Analyze backlinks and domain authority

• Check for technical SEO issues (e.g., broken links)

Content Marketing Review

• Assess quality and relevance of blog posts

• Review content distribution strategies (email, social media)

• Analyze user engagement with content

Brand Messaging and Positioning

• Review messaging consistency across platforms

• Analyze value proposition and unique selling points

• Evaluate customer feedback and sentiment

Competitor Analysis

• Identify key competitors and their digital strategies

• Compare performance metrics and market positioning

• Analyze competitor strengths and weaknesses

Analytics and Reporting

• Review analytics tools for performance tracking

• Analyze key performance indicators (KPIs)

• Assess data-driven decision-making processes

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