Digital Marketing Client Onboarding Checklist

Digital Marketing Client Onboarding Checklist

Ensure a smooth start to your marketing journey by completing each step in this onboarding checklist.

Name

    Phone number

      Email

        Task

        Done

        Note

        Schedule a meeting to discuss goals, needs, and expectations.

        Collect basic client details and understand the target audience.

        Prepare and sign the agreement outlining scope, timelines, and payment terms.

        Establish clear objectives and key performance indicators for success.

        Gather brand assets, including logos, colors, and typography.

        Analyze competitors to identify market positioning and opportunities.

        Request access to necessary accounts (social media, Google Analytics, etc.).

        Review existing digital assets like the website and content.

        Outline the initial marketing strategy based on insights gathered.

        Establish channels, frequency of updates, and reporting formats.

        Create a timeline with key milestones for the onboarding process.

        Set up a mechanism for ongoing feedback to improve collaboration.

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