1

Define overall marketing objectives and key performance indicators (KPIs)

2

Identify target audience demographics and psychographics

3

Conduct a SWOT analysis of the current market situation

4

Coordinate with stakeholders to align marketing goals with business objectives

5

Create an annual marketing calendar with key campaigns and events

1

Review and update brand guidelines and style guides

2

Ensure brand messaging is consistent across all platforms

3

Design and produce branded materials (business cards, letterhead, etc.)

4

Develop or update logo files for high-resolution print and web use

5

Confirm that all digital assets reflect current branding elements

1

Audit and update website copy, design, and functionality

2

Optimize website for search engines (SEO) with relevant keywords

3

Plan and schedule social media content calendar

4

Set up analytics tools to track digital marketing performance

5

Ensure online directories and listings are up-to-date

1

Develop a content strategy that aligns with overall marketing goals

2

Create an editorial calendar for blog posts, newsletters, and articles

3

Ensure content aligns with brand voice and style guidelines

4

Establish procedures for content approval and publication

5

Assess and implement multimedia content (video, infographics, etc.)

1

Develop a media list that includes key journalists and industry contacts

2

Create press release templates and draft key announcements

3

Plan a monthly or quarterly schedule for press outreach

4

Set guidelines for crisis communication scenarios

5

Build relationships with influencers for potential collaborations

1

Gather data on competitors’ strengths and weaknesses

2

Identify market trends and consumer behavior patterns

3

Conduct surveys or focus groups to gather customer feedback

4

Analyze sales data for opportunities and challenges

5

Create reports and presentations for stakeholders