Comprehensive Trade Show Checklist

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Prepared by: [Your Name]

Date: [Date]

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I. Pre-Event Preparation

A. Define Objectives and Goals

• Establish clear goals (e.g., lead generation, brand awareness, product launch).

• Identify key performance indicators (KPIs) to measure success.

B. Booth Design and Layout

• Finalize booth design (size, branding, interactive elements).

• Order booth materials and ensure branding is consistent.

• Arrange for power, internet, and other technical requirements.

C. Product and Display Selection

• Choose products or services to showcase.

• Ensure all products are in good condition and ready for display.

• Organize product literature, samples, and promotional materials.

D. Marketing Materials

• Prepare brochures, flyers, business cards, and giveaways.

• Create banners, signs, and digital content for booth displays.

• Plan social media posts and digital ads leading up to the event.

E. Staff and Team Preparation

• Assign roles to team members (e.g., booth attendants, lead collectors).

• Provide training on product knowledge and sales pitches.

• Ensure staff knows the event schedule, venue layout, and logistics.

F. Registration and Travel Arrangements

• Register for the trade show and secure badges.

• Book travel accommodations (flights, hotels, transportation).

• Arrange for booth shipping and transport logistics.

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II. Logistics & Travel

A. Transportation

• Confirm booth shipment and arrival dates.

• Arrange for transportation of materials, equipment, and products.

• Plan transportation for staff to and from the event.

B. Accommodations

• Book hotel rooms near the venue.

• Confirm reservation details and share them with team members.

C. Shipping & Storage

• Ensure booth materials are packed securely and labeled.

• Coordinate storage or onsite delivery of extra materials.

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III. Exhibit Setup

A. Booth Assembly

• Arrive early to set up the booth.

• Set up furniture, signage, and product displays.

• Test electrical equipment, Wi-Fi, and audiovisual setups.

B. Technology Setup

• Ensure all devices (e.g., tablets, screens, charging stations) are operational.

• Test software or digital presentations in advance.

C. Final Checks

• Verify the booth is clean and well-organized.

• Double-check signage, promotional materials, and product displays.

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IV. Team Roles & Responsibilities

A. Assign Booth Responsibilities

• Assign staff to tasks such as greeting visitors, conducting demos, or managing lead collection.

• Create a schedule for team shifts to ensure coverage throughout the event.

B. Set Communication Channels

• Provide team members with communication tools (e.g., walkie-talkies, group messaging apps).

• Set protocols for addressing questions or issues during the event.

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V. Marketing & Promotion

A. Pre-Event Marketing

• Post teasers on social media about your participation in the trade show.

• Send email newsletters with event details to your mailing list.

• Offer exclusive promotions or incentives to draw visitors to the booth.

B. During-Event Marketing

• Use live social media updates to engage with attendees.

• Collect leads and make real-time connections with potential clients or partners.

• Offer demonstrations, product samples, or contests to increase engagement.

C. Post-Event Marketing

• Send thank-you emails to all leads collected during the event.

• Follow up with contacts on social media or via email to continue the conversation.

• Analyze the event’s success and gather feedback for future improvements.

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VI. Lead Generation & Follow-Up

A. Lead Collection

• Use lead capture forms, business card collections, or digital apps to gather attendee information.

• Qualify leads based on interest and potential.

B. Lead Management

• Organize collected leads into categories (e.g., high priority, medium priority).

• Input data into your CRM system for future outreach.

C. Follow-Up Strategy

• Send personalized follow-up emails to each lead.

• Offer post-event discounts, demos, or consultations to encourage conversions.

• Set up calls or meetings for in-depth discussions with promising leads.

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VII. Post-Event Evaluation

A. Assess Event Performance

• Review KPIs and measure the success of your goals.

• Discuss with your team what went well and areas for improvement.

B. Gather Team Feedback

• Hold a debriefing session with your team to gather insights on the event.

• Identify any logistical issues or challenges that could be addressed in future trade shows.

C. Report Results to Stakeholders

• Compile a summary of leads, sales, and other outcomes.

• Share the results with key stakeholders (management, marketing teams, etc.) to highlight the ROI of attending the trade show.

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