Free Employee Training Checklist for Trade Show Template
Employee Training Checklist for Trade Show
Prepared by: [Your Name]
Date: [Date]
I. Product Knowledge
A. Product Features & Benefits
-
Ensure understanding of key features, advantages, and benefits of the products/services on display.
-
Be prepared to answer common questions about the products.
B. Competitor Comparison
-
Familiarize yourself with the competitor’s products to highlight our unique selling points.
C. Key Messaging
-
Review the company’s main messages for the event (e.g., new product launches, promotions).
II. Booth Setup & Duties
A. Booth Display Setup
-
Know the layout and design of the booth.
-
Ensure all materials (brochures, flyers, business cards, etc.) are in place.
B. Equipment Check
-
Test all devices, including screens, projectors, or demos, to ensure functionality.
C. Booth Staffing Rotations
-
Confirm your shift and assigned tasks, including greeting visitors and managing the booth.
III. Sales Pitch & Communication
A. Elevator Pitch
-
Practice delivering a concise and compelling elevator pitch about the company and its products.
B. Lead Qualification
-
Learn how to qualify leads (e.g., identifying potential customers, and gathering contact information).
C. Handling Objections
-
Review common objections and prepare responses that turn them into opportunities.
IV. Event Logistics
A. Event Schedule
-
Know the start and end times, along with key milestones (e.g., sessions, speaker presentations).
B. Travel & Accommodation
-
Confirm travel arrangements, hotel accommodations, and transportation to the venue.
C. Emergency Contact Information
-
Have a list of important contacts in case of any emergencies or issues at the event.
V. Customer Interaction
A. Engaging with Visitors
-
Practice techniques for initiating conversations and engaging attendees effectively.
B. Collecting Leads
-
Use the proper tools (e.g., lead forms, and QR codes) to collect visitor information.
C. Handling Difficult Situations
-
Be prepared to manage conflicts or difficult visitors professionally.
VI. Branding & Company Representation
A. Brand Guidelines
-
Review the company’s visual and verbal brand guidelines to ensure consistency in all communications.
B. Dress Code
-
Follow the event-specific dress code that aligns with the company’s professional image.
C. Company Values & Mission
-
Be able to confidently speak about the company’s values and mission statement.
VII. Safety & Compliance
A. Health and Safety Protocols
-
Familiarize yourself with event-specific health and safety rules (e.g., COVID-19 protocols).
B. Booth Safety
-
Follow guidelines for setting up, operating, and dismantling the booth safely.
C. Legal and Compliance Requirements
-
Ensure understanding of any legal requirements, such as intellectual property or promotional regulations.
