Display Setup Checklist for Trade Show

Prepared by: [Your Name]

Date: [Date]

I. Booth/Exhibit Setup

• Assemble Booth Structure: Ensure all booth panels, stands, and structures are correctly assembled and stable.

• Place Furniture: Position tables, chairs, counters, and other furniture as per the booth layout.

• Install Display Fixtures: Set up shelves, racks, or display stands to hold products or promotional materials.

II. Signage & Branding

• Install Banners & Posters: Place company logos, banners, and any custom signage at strategic points for visibility.

• Position Digital Displays: Set up digital screens or monitors displaying the brand or product videos.

• Set Up Printed Collateral: Arrange brochures, flyers, and business cards in accessible locations.

III. Technology Setup

• Install AV Equipment: Set up microphones, speakers, projectors, or any audiovisual equipment.

• Test Computer/Tablet Setup: Ensure any tablets, computers, or kiosks are powered on and running.

• Check Wi-Fi and Network Connectivity: Confirm that all devices have stable internet access for demos or presentations.

IV. Product Displays

• Arrange Product Samples: Place products or promotional items in an organized and visually appealing manner.

• Ensure Product Labels/Descriptions: Make sure each product has the correct label or description card.

• Check Inventory: Verify that enough product stock is available for display or giveaways.

V. Electrical & Lighting

• Connect Electrical Cables: Ensure all equipment that requires power (lights, monitors, etc.) is connected.

• Test Lighting: Position and test all lighting fixtures to highlight key areas of the booth.

• Check Emergency Power: Ensure backup power sources or generators are available in case of electrical failure.

VI. Staffing

• Assign Roles: Designate specific responsibilities to each team member (e.g., greeting visitors, handling demos).

• Brief Staff on Booth Procedures: Ensure all staff members are familiar with the booth layout, products, and key messaging.

• Set Up Staff Break Areas: If necessary, organize a separate space for staff breaks and meals.

VII. Shipping & Storage

• Confirm Shipments: Verify that all necessary materials and products have arrived at the venue.

• Organize Storage: Store any extra materials or inventory in a designated storage area to keep the booth tidy.

• Track Shipping Details: Keep records of shipments for easy tracking and retrieval of items.

VIII. Final Walkthrough

• Inspect Booth Layout: Ensure the booth is organized and all materials are correctly displayed.

• Test Functionality: Test all electronics, screens, and interactive elements to ensure they work properly.

• Check Compliance: Verify that the booth setup adheres to the event’s rules and regulations.

• Finalize Branding: Double-check that all logos, signage, and promotional items are in the correct positions for maximum impact.

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