Social Media Marketing Ad Guidelines Checklist
Social Media Marketing AD Guidelines Checklist
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Prepared By: [Your Name] |
Date: June 10, 2050 |
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Position: Social Media Specialist |
Document Number: 123-50 |
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Mark ✔ |
Category |
Guidelines |
Responsible Parties |
Completion Date |
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General Information |
Ensure all ads align with [Company Name]'s brand values. |
Marketing Team |
[Date] |
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Contact Info |
Display [Company Email], [Company Website], [Company Phone Number] clearly in the ad copy or description. |
Marketing Team |
[Date] |
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Target Audience |
Identify target demographics and adjust ad settings accordingly. |
Marketing Team |
[Date] |
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Visual Elements |
Use high-quality images and videos that reflect [Company Name]'s brand. |
Design Team |
[Date] |
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Text Content |
Ensure the ad text is concise, engaging, and free of grammatical errors. |
Copywriters, Marketing Team |
[Date] |
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Calls to Action |
Include clear and compelling CTAs like "Learn More," "Buy Now," etc. |
Marketing Team |
[Date] |
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Legal & Compliance |
Ensure the ad follows all legal requirements, including proper disclosures. |
Legal Team |
[Date] |
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Tracking & Analytics |
Integrate proper tracking mechanisms like UTM codes. |
Analytics Team |
[Date] |
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Budget & Spending |
Set and monitor budget limits for the ad campaign. |
Finance Team |
[Date] |
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Testing |
A/B test different elements of the ad for optimization. |
Marketing Team |
[Date] |
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Platform Guidelines |
Ensure the ad adheres to the respective social media platform’s guidelines. |
Marketing Team, Legal Team |
[Date] |
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Landing Pages |
Confirm that the ad’s landing pages are functional and relevant. |
Web Development Team |
[Date] |
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Customer Engagement |
Establish a process for responding to customer queries and comments on the ad. |
Customer Service Team |
[Date] |
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Reporting |
Generate performance reports to evaluate ROI and other metrics. |
Analytics Team |
[Date] |
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Approval |
Secure final approval from [Name] before launching the ad. |
[Name] |
[Date] |
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Scheduling |
Schedule the ad for optimal viewing times based on analytics. |
Marketing Team |
[Date] |
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Archiving |
Archive the ad and all performance data for future reference. |
Marketing Team |
[Date] |
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Feedback Loop |
Collect internal feedback to continuously improve ad campaigns. |
All Departments |
[Date] |
Questions or Concerns?
For any questions, concerns, or suggestions for improving this checklist, please reach out to [Company Email] or call [Company Phone Number].
By adhering to these guidelines, we can ensure that our social media marketing efforts are cohesive, effective, and reflective of [Company Name]'s brand values. Thank you for your cooperation.
