Free Marketing Brand Equity Checklist Template
Marketing Brand Equity Checklist
Instruction: As each task is completed, mark it off to ensure all aspects of brand equity are addressed.
|
⬜ |
Conduct brand awareness studies. |
|
⬜ |
Evaluate brand associations and perceptions. |
|
⬜ |
Analyze competitors' brand positioning. |
|
⬜ |
Develop a clear brand positioning statement. |
|
⬜ |
Identify key brand pillars for [Your Company Name]. |
|
⬜ |
Outline long-term vision (Target for 2060). |
|
⬜ |
Plan for consistent brand communication. |
|
⬜ |
Develop a strategy for social media engagement. |
|
⬜ |
Track customer engagement metrics. |
|
⬜ |
Prioritize brand-strengthening content. |
|
⬜ |
Explore partnership opportunities. |
|
⬜ |
Identify potential markets for expansion. |
|
⬜ |
Conduct brand perception studies in new markets. |
|
⬜ |
Develop a brand crisis management plan. |
|
⬜ |
Monitor key metrics like brand awareness, loyalty, and assets. |
