Marketing Affiliate Compliance Checklist

Prepared By: [Your Name]

Date: [Month Day, Year]

Legal and Regulatory Compliance:

• Review and adhere to local, national, and international laws governing affiliate marketing, including GDPR & CAN-SPAM Act

• Ensure that all affiliates are aware of and comply with these regulations.

Affiliate Screening and Selection:

• Develop clear criteria for selecting affiliates, considering their reputation, audience, and marketing methods.

• Screen potential affiliates to ensure they have a legitimate online presence and adhere to ethical standards.

Affiliate Agreements:

• Draft and maintain affiliate agreements outlining terms, responsibilities, and compensation structures.

• Include clauses related to compliance with regulations and ethical marketing practices.

Transparency and Disclosure:

• Require affiliates to clearly disclose their affiliate relationship on all promotional content.

• Monitor affiliates to ensure they consistently disclose their relationships with your brand.

Data Privacy and Security:

• Collect and store customer data in compliance with relevant data protection laws.

• Ensure affiliates follow data privacy and security practices and that they're GDPR compliant if applicable.

Content Guidelines:

• Set clear content guidelines and restrictions for affiliates, including guidelines on truthful and non-misleading advertising.

• Review affiliate content regularly to ensure compliance.

Review and Approval Process:

• Implement a review process for affiliate-generated content before it's published or distributed.

• Approve content that complies with your guidelines and regulations.

Monitoring and Reporting:

• Continuously monitor affiliate activities for compliance.

• Establish a reporting system for affiliates to flag potential compliance issues.

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