Press Kit Advertising Checklist
Press Kit Advertising Checklist
This checklist serves as a guideline for preparing a press kit. Follow each step carefully and tick off the box when you’re done with a task.
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DONE |
TASK |
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Determine the primary objective of the press kit. |
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Identify the target audience. |
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Collect high-resolution images of products, services, or key personnel. |
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Prepare updated executive biographies. |
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Choose a design template that reflects your company’s branding. |
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Write detailed descriptions of the products or services being advertised. |
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Highlight features and benefits relevant to the target audience. |
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Include up-to-date contact details for press inquiries. |
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Proofread all written materials for clarity and accuracy. |
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Verify that all links and contact information are correct. |
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Ensure consistency in style, tone, and branding throughout the kit. |
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Create a list of media outlets and contacts for distribution. |
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Conduct a final review of the press kit with key stakeholders. |
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Distribute the press kit to the targeted list of media contacts. |
