Press Kit Advertising Checklist
This checklist serves as a guideline for preparing a press kit. Follow each step carefully and tick off the box when you’re done with a task.
DONE | TASK |
| Determine the primary objective of the press kit. |
| Identify the target audience. |
| Collect high-resolution images of products, services, or key personnel. |
| Prepare updated executive biographies. |
| Choose a design template that reflects your company’s branding. |
| Write detailed descriptions of the products or services being advertised. |
| Highlight features and benefits relevant to the target audience. |
| Include up-to-date contact details for press inquiries. |
| Proofread all written materials for clarity and accuracy. |
| Verify that all links and contact information are correct. |
| Ensure consistency in style, tone, and branding throughout the kit. |
| Create a list of media outlets and contacts for distribution. |
| Conduct a final review of the press kit with key stakeholders. |
| Distribute the press kit to the targeted list of media contacts. |
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