Keyword Advertising Compliance Checklist
Follow each step carefully and tick off the box when you’re done with a task.
DONE | TASK |
✔ | Ensure keywords do not infringe on registered trademarks. |
| Avoid using competitors' brand names without permission. |
| Verify advertising laws to each country where the ads will be shown. |
| Understand and comply with international advertising standards. |
| Ensure that the use of keywords does not violate copyright laws. |
| Ensure that keywords accurately reflect the product or service. |
| Avoid misleading or deceptive keywords. |
| Be compliant with data protection laws like GDPR or CCPA. |
| Ensure user privacy is respected in keyword targeting strategies. |
| Avoid using keywords in a way that unfairly disparages competitors. |
| Maintain ethical practices in competitive keyword bidding. |
| Familiarize and adhere to guidelines of each advertising platform. |
| Regularly update strategies in accordance with changes in policies. |
| Document any changes or updates made to your keyword strategies. |
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