CAN-SPAM Act Compliance Advertising Checklist

Clear and Conspicuous Identification

• Advertisement or solicitation is clearly identified.

• No misleading headings or subject lines.

Accurate "From" and "Reply-To" Information

• Valid and accurate email addresses used.

• Clear identification of the person or business initiating the message.

Truthful Subject Lines

• Subject lines reflect the content of the message accurately.

• No deceptive or misleading subject lines.

Transparent Location Information

• A valid physical postal address included in every email.

• Address can be a street address, a post office box, or a private mailbox.

Clear Opt-Out Instructions

• Easy-to-understand opt-out instructions provided.

• Opt-out mechanism easy to recognize, read, and understand.

Honor Opt-Out Requests Promptly

• Opt-out requests processed within 10 business days.

• No fees or unnecessary information required for opting out.

Monitoring Third-Party Email Marketing

• Regular monitoring of third-party email marketing activities.

• Understanding of legal responsibility for third-party sent emails.

Avoidance of Deceptive Practices

• No use of deceptive headers or sender information.

• No misleading routing information.

Content Compliance

• Email content is appropriate and complies with regulations.

• No violation of pornography or other regulated material laws.

Regular Auditing and Training

• Regular audits of email practices for compliance.

• Staff training for understanding and compliance with the laws.

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