Any type of marketing that makes use of electronic gadgets to deliver promotional messages and track their effectiveness. Digital marketing refers to marketing initiatives that display on a computer, phone, tablet, or another device in practice. It can come in a variety of forms, such as internet video, display advertising, and social network updates. Traditional marketing methods such as magazine ads, billboards, and direct mail are frequently compared to digital marketing. Digital marketing is a type of marketing that promotes products and services through the use of the internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. Non-Internet channels that supply digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones, are included in digital marketing. Digital marketing differs from online marketing in that it extends to non-Internet channels.
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