The best way to make a person happy is through their stomach. That is why the food industry is one of the fastly-growing business today. This leads to tight competition between restaurants. But, fret no more because we are here to give you tips in creating a menu, which is one of the essential things in a restaurant. Download our 100% customizable Printable Menu in PSD. Save yourself from the hassle of creating a menu by customizing our menu template that has fillable and scalable vectors. Boost your profit by using our template now!
How to Create a Printable Menu in Adobe Photoshop
Menus, either in a booklet or in a menu poster style, is the heart of a restaurant. It is used to give the customers or clients the freedom to choose or criticize the food of the restaurant. A good menu will increase your profit so it must be appealing. To produce the best printable menu, we have tips that you can take note of that are listed below.
1. Think of a Concept
Ask yourself about 'what is the menu for?'. Asking this to yourself will assist you in developing a menu concept that will fit the items and the purpose of your menu. The main objective of making a menu is to let your customers have their time to skim through your food menu and decide what they want. As for menus that are for events, it is to inform the guests what food will be served. Bear in mind that a menu must be informative and straightforward to help your customers and guests informed about the things you can and will offer.
2. Lay Out the Menu
Customers will only scan your menu, so it will be more effective if you lay out your menu appropriately. The customer will solely focus on the places where their desired food is listed. The most effective menu layout is the golden triangle menu. This creative menu layout consists of three parts: the middle, top right, and top left. List the special items in the middle part of the menu because the customers will first land their eyes in the middle. Place the main course in the top right part of the menu where the customer's eyes will next fall. Lastly, put the appetizers at the top left where the customer will last set their sights on.
3. Create a Menu Style
The goal of your menu style is to mirror your menu concept and to make sure that it will attract your customers or guests. There is a lot of menu style that you can use. The most important thing is that the design reflects the purpose of the menu. If the menu is for the kids, then you must use a child-friendly and cute menu style. The menu style must also reflect your target audience. If your guests are mostly baby boomers, then it will be more effective if you use a nostalgic or vintage menu style.
4. Select a Font and Color Scheme
The color scheme of your menu will affect the appetite and mood of your customers. The most striking colors that are commonly used for menus are green, orange, yellow, and red. When the customers see the color green, they will believe that your foods are fresh and healthy. Since orange and yellow are happy colors, it will lighten the mood and will increase the appetite of your guests. As for the color red, it will grab the attention of the customers because it has an intense color. But, do not only depend on these colors. Always make sure that the color scheme fits with the menu concept. If its a wedding menu, then the appropriate colors to choose are those with the motif.
The typography of the menu is also important. Make the font size of your food list bigger than the price because emphasizing the price will not appeal to your customers. Use big and elegant or fancy fonts for the food and smaller fonts for the description of each food.
5. Price Out the Items
Avoid using the dollar sign in your price list because it will stop your customers from spending more money on foods. It is also advisable to end your prices with 99 instead of ending it with 00 because, according to Entrepreneur, prices ending with .99 will make the customers believe that it has a lower price than a one-cent higher. This part is only applicable to restaurant menus.